Coaches & story
Strong people
who teach.
The room is just walls and iron. What makes it FORGE is the people coaching it, and the way they think about training.
Our story
Built by lifters, for people who want to get strong.
FORGE started because the founders were tired of gyms that felt like a row of screens and mirrors. They wanted a room where coaching came first, where a beginner and a competitor could train in the same hour and both walk out better.
So the philosophy is simple. Coach every rep that matters. Scale the work to the person in front of you, not the program on paper. And build strength that shows up outside the gym, in the way you carry your kids, your luggage and the rest of your day.
Your coaches
Meet the team.
Certified, competitive, and on the floor with you. These are fictional coaches for this demo.
Marcus Reed
Head coach · strength
Dana Ortiz
Conditioning · classesSam Whitlock
Mobility · 1:1Priya Nair
Barbell club · beginnersWhat we stand for
How we run the room.
Coaching first
Someone is always watching your reps. We would rather you lift less with good positions than chase a number that hurts you.
Everyone scales
Beginner or competitor, the work meets you where you are today. Nobody gets left behind and nobody gets bored.
Strength that lasts
We train for the long game. Move well, recover well, and keep training for decades instead of burning out in a season.
Come train with us.
Meet the coaches in person. Your first week is free, no card to start.
Claim my free 7 days